Salesforce has announced the launch of new ecosystem insights available on Salesforce AppExchange, the San Francisco-based company’s enterprise cloud marketplace. The company reports that rapidly changing customer expectations in the Fourth Industrial Revolution are accelerating demand for technology expertise and new innovation. These new AppExchange insights are intended to help customers more easily identify the consulting experts and business solutions best suited for their needs, and empowering partners with customer engagement analytics to more effectively build and market their solutions.
AppExchange is currently home to more than 5,000 technology solutions ranging from apps, components, pre-built flows, industry-specific Bolt templates, etc. In addition, there are more than 65,000 Salesforce-accredited consulting professionals who provide guidance on how to drive business transformation using Salesforce. Salesforce intends to increase that number to more than 250,000 by 2022.
“As the Salesforce economy and customer demand continue to grow, our customers and partners must have the right business solutions and technology experts at their fingertips,” said Woodson Martin, general manager of Salesforce AppExchange. “AppExchange is bringing consulting partner services and technology solutions together in one marketplace while enabling all of our partners to harness data to power customer success like never before.”
Features include a guided search engine that enables customers to connect with a consultant based on specific search criteria. Customers can filter their searches based on consultant ratings, language preferences, areas of expertise, geography, etc.
The platform also provides tangible data and insights into how customers and prospects interact with technology solutions – a function that is expected to be very useful to Salesforce channel partners who can track adoption and analyze usage data of their apps to uncover trends and influence roadmap decisions. They can also gain insight into the most (or least) commonly used features.
Partners can also see how many times resources within their listings (such as videos, demos or case studies) are viewed, or how many times their high-conversion buttons such as “Save”, “Watch Demos”, “Test Drive” and “Get it Now” are clicked. Partners will also be able to see the top search terms that bring visitors to their listings, enabling them to match those terms to leads, installs and other activities.
Understanding the entire customer journey, from initial search to install, is crucial for partners to build better, differentiated solutions. This platform is expected to facilitate that objective.