Samsung Announces New Investments In Partner Training, Demand Generation

Published On: August 28, 2017Categories: Buzz, Uncategorized

Samsung Electronics America has announced new investments in its channel program for its Mobility, Professional Display and SSD Solutions. The company’s latest advancements include an enhanced training and certification, expansion of its marketing concierge support, and a new initiative to accelerate mobile-first strategies.

“Our channel partners are a critical extension of Samsung’s sales force and we continually invest in their enablement to drive growth,” said Kevin Gilroy, executive vice president and general manager of Samsung Electronics America. “Today’s advancements will raise our channel training, demand generation and mobility initiatives to a new level, providing partners with resources to gain deeper knowledge on Samsung solutions, and position themselves as go-to experts across vertical industries.”

The updated training and certification program, which is available through the company’s partner portal, is structured in a three-tier format that includes Sales Specialist, Expert, and Master. Partners can become certified on Samsung’s enterprise mobility, professional display and SSD solutions, including third-party accreditations.

Samsung has also expanded its Marketing Concierge tool to support all registered partners, regardless of size. Previously, only Gold and Platinum partners had access to this benefit, which provides access to third-party marketing platforms that provide tactical expertise for co-branded campaigns, reporting, and access to automated tools for online and social media marketing strategies.

The company has also introduced a new Mobility Solution Provider Program (MSPP) dedicated to the recruitment of partners who can excel at developing next-generation mobility solutions around Samsung devices. Through this program, partners that meet set criteria receive access to sales and marketing resources, leads, and volume incentive rebates.

Channel Impact®
The updates are clearly intended to help develop stronger allegiance of the partner base, as well as help partners to adopt new, emerging business models, as well as extend their footing in the mobility space.


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