Silver Peak Updates Partner Program to Enhance Engagement, Enablement and Customer Acquisition

Published On: November 26, 2018Categories: Buzz, Uncategorized

Silver Peak has rolled out a series of enhancements to its Partner Edge program. The Santa Clara, California-based SD-WAN company seeks to make its program more predictable while making incentives and value-added offerings more accessible to a broader range of partners.

Changes include an update to the partner tier criteria, clarifying the respective revenue and training requirements for the Silver, Gold and Platinum tiers. A new accelerator program, available to Gold and Platinum partners, creates a set of incentives to reward partners that focus on growth initiatives.

Gold and Platinum partners are now eligible for a New Customer Rebate, providing up to 10 percent paid to the partner at the close of a new EdgeConnect SD-WAN edge platform opportunity. This incentive extends to all follow-on business from that customer for 12-months following the initial sale.

Silver Peak will also provide Platinum partners with access to an online platform enabling partners to prototype, test and demonstrate the EdgeConnect SD-WAN edge platform in order to help streamline the customer evaluation process.

Updated training resources and an improved leads program for Gold and Platinum partners have also been added.

“We are making great strides toward becoming a channel-first company and today’s announcement serves to underscore our commitment to partners, rewarding them for growing their business with Silver Peak and helping them to capitalize on the financial benefits of the SD-WAN market,” said Michael O’Brien, vice president, worldwide channel sales at Silver Peak.

Channel Impact®
Silver Peak is marketing itself as a partner-first vendor, enabling partners to align their SD-WAN investments directly to a set of partner rewards with a measurable correlation between their investments and revenue growth, margins and profitability.


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