SonicWall Updates its Partner Program for Increased Flexibility and Simplicity

Published On: October 15, 2023Categories: Buzz

SonicWall has announced the introduction of its newly enhanced SecureFirst Partner Program for North America, based on a variety of feedback secured from channel partners.

“Our primary goal is to empower our partners and help them thrive and excel in their respective industries and business models,” said SonicWall President and CEO Bob Vankirk. “SonicWall’s new partner program allows its partners to determine their level of engagement, it allows for competitive pricing regardless of tier, and it helps increase profitability and efficiency to establish an easier way of doing business with us.”

The Milpitas, California-based company has made several recent announcements, including changes to its executive leadership team, and implementation of new incentives prior to rolling out additional enhancements to its global partner program.

Under the revised program, partners can choose among different procurement options and access partner benefits without making training or business planning commitments. Instead, each partner can tailor the collaboration to suit its specific needs. Two new tiered tracks have been added. “Velocity” will be offered to partners looking to engage with minimal requirements, while “Mastery” partners will receive all incentives, resources, and benefits. New logo discounts are now available to all tiers, incentivizing partners to pursue new business opportunities. Flexible training options focus on how to position, sell, and deploy the SonicWall portfolio with product-specific courseware, specializations, and certifications. Support access is available to level 2 or level 3 agents.

“Our goal is to empower partners to explore new business opportunities and remain competitive in the market,” said SonicWall Global Channel Chief Michelle Ragusa-McBain. “The enhanced program caters to every stage of partnership from brand-new to established, offering benefits regardless of a partner’s business model.”

New North American partners will be onboarded directly into the new partner program effective immediately. Existing partners are urged to reach out to their account management team to understand the new changes and select the appropriate path.

Channel Impact®
The enhanced, reimagined partner program is expected to attract new partners and improve profitability for existing ones.

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