TD Synnex Evolves AI Go-to-Market Strategy Through New Program

TD Synnex has rolled out “AI Pioneers,” a specialized apprenticeship program in North America designed to address the AI skills gap by fostering emerging AI/ML talent and connecting partners with real-world AI use cases that empower them to scale confidently.

The first cohort kicked off earlier this year and included students specializing in AI/ML, computer science and data science. During the program, the AI Pioneers work closely with the distributor’s pre-sales engineers, business mentors and NVIDIA technical experts to develop repeatable AI use cases leveraging NVIDIA AI Enterprise software including NIM microservices and use-case aligned NVIDIA Blueprints. The use cases are designed to provide examples of how partners can implement AI and make it easier for them to develop their own proven, scalable AI solutions.

“Through AI Pioneers, we are investing in the next generation of innovators to address this knowledge gap, providing hands-on AI experience that will drive meaningful business impacts not just for us, but also for our vendors and our partners,” said Reyna Thompson, President, North America at TD Synnex. “This initiative marks an evolution of our AI strategy, showcasing that going to market successfully with AI requires strong partnership across the entire technology ecosystem.”

Current use cases include a digital assistant that uses dynamic AI agents to deliver real-time, context-aware support, enhancing guest experiences and driving operational efficiency across hospitality, entertainment, tourism and events, and an AI-powered platform that integrates enterprise data and efficiently routes inquiries to the right knowledge source.

According to TD Synnex’s most recent Direction of Technology report, 75% of partners recognize AI as essential to their future, yet nearly half struggle to implement solutions due to talent shortages. The AI Pioneers program promises to address this challenge as an extension of the distributor’s broader Destination AI initiative, which brings together OEMs, cloud providers and ISVs to deliver scalable, customized AI solutions that drive measurable outcomes.

The 2025 class of AI Pioneers presented their use cases at TD Synnex’s 2025 Inspire conference in Greenville, South Carolina.

Channel Impact^®
The program is designed to enable partners to tailor AI Pioneer use cases to their own data and regulatory needs, enabling faster deployment, new revenue opportunities and stronger positioning as leaders in enterprise AI.