Tech Data and Tata Launch Consumer Intelligence Platform

Tech Data has partnered with Tata Consultancy Services (TCS) to provide allied partners in the U.S. with a platform that simplifies the management of customer data to provide actionable business insights.

Developed by the TCS Digital Software & Solutions Group and delivered through a subscription model via the cloud, the platform captures and connects insights from a wide variety of internal and external sources, including IoT devices, and delivers real-time, highly relevant and hyper-personalized customer experiences.

Launched in 2014, TCS Digital Software & Solutions Group helps customers in the Banking/Financial Services, Retail, Communications and Cities verticals undergo digital transformations with industry-tailored licensed software and solutions. These four markets have a particularly urgent need to adopt emerging technologies to enhance customer intelligence capabilities and rapidly shift product and service offerings to enhance competitiveness, according to TCS.

“The hyper-personalized experiences that TCS can deliver will offer our partners a strong advantage in the marketplace as businesses in these consumer-facing industries look to connect with customers in meaningful ways,” said Colin Blair, vice president, Analytics and IoT Solutions, Americas at Tech Data. “These capabilities, coupled with the subscription delivery model, will provide our partners with not only a valuable solution for maximizing the impact of customer data, but also the ability to help transition their business models from simply reselling products to offering high-value, IP-based recurring subscription services.”

The move is intended to help Tech Data channel partners more effectively engage recurring revenue streams.

Channel Impact^®
Companies in every industry are struggling to monetize the massive amount of data being collected, in order to gain deeper insights into the needs and business practices of their customers. The new platform is expected to accelerate and make it easier for partners to use advanced data insights that can lead to additional installation, support services and revenue.