Upstack: Security, CX, Hybrid Lead the League in Tech Focus

Upstack, a New York-based company offering an advisory platform for digital infrastructure, has launched its inaugural Technology Trends Report, based on survey feedback from more than 40 technology experts, representing more than 500 years of combined experience. The report is designed to identify the top focus areas for IT leaders to create the biggest impact for their organizations in 2024.

IT Security, particularly the high costs of network breaches, including loss of data, reputation, revenue, and customers, make cybersecurity the No. 1 priority in 2024. The security talent shortage increases the challenge, so it’s imperative for companies to choose the right vendors to close the gaps and optimize defenses.

Customer Experience is Number Two on the list as tech-enabled CX has risen as a strategic imperative for businesses. Automation and AI technologies can help organizations ensure more consistent customer interactions while increasing scalability and decreasing overhead.

Hybrid Data Center/Cloud rounds out the Top 3. With the spiking use of resource-intensive applications like AI, AR and VR, the need for IT infrastructure will only grow, according to the report. A hybrid data center/cloud approach enables organizations to optimize workloads across environments based on costs, usage, compliance and more.

“IT leaders have a tough job,” said Darren Jones, Upstack’s Executive Vice President and Co-head of Customer Experience. “They’re expected to place bets today on the technology that will help their businesses grow in the future – all while ensuring that existing infrastructure and applications are always on and secure,”

Other key areas include Cloud/Managed Hosting Services, Connectivity, and IoT.

Channel Impact^®
If your team is spending a lot of time on these areas, you’re not alone.