Veracode, a Burlington, Massachusetts-based provider of application security testing solutions, has rolled out a new program designed to help partners optimize sales around the company’s cloud-native Continuous Software Security Platform.
The new “Velocity Partner Program” includes new demand-generation campaigns aligned to key security initiatives, on-demand sales and technical enablement tools, and a new role-based partner training and certification program. Partners that play a critical role in helping customers make sense of their complex security and development challenges can take advantage of these features to optimize team performance, improve collaboration, and increase win rates.
“The need for speed and innovation in software development has introduced new complexities and risks for businesses,” said Pete Harteveld, Chief Revenue Officer at Veracode. “The evolution of the Veracode Velocity Program provides a clear path for our partners to help customers build software more securely at speed as they grow their businesses.”
Through a role-based strategy and approach, partners can collaborate with Veracode to achieve mutual goals and objectives leveraging established knowledge, skills, insights, and best practices.
The program features three levels:
Entry-level “Sprint Partners” have access to various tools, including marketing campaigns and on-demand programs, training and certifications, automatic subscriptions to all partner communications, and online resources via the Partner Community.
Pending previous performance and engagement with Veracode, “Momentum Partners” can leverage custom, plan-based marketing for program investments aligned to ROI goals. Additionally, they have prioritized access to enablement programs and initiatives to drive key performance metrics.
Invitation-only “Turbo Partners” are strategic go-to-market partners that align with key initiatives. These partners participate in joint go-to-market planning with quarterly business reviews and exclusive programs, including exclusive early access to Veracode products, programs, resources, and content.
The new program is designed to accelerate deal closure, expand market share, and grow revenue by leveraging integrated features, such as training and certification, new demand-generation offerings, and various tools.