VMRay, a German provider of automated malware analysis and detection solutions, has announced the launch of its global channel program.
“VMRay is formalizing and expanding its existing successful partner program to include technical, sales & marketing training, sales enablement materials, marketing development funds, and localized landing pages that will now allow us to scale this program into global markets,” said company co-founder Carsten Willems. “We’ve also made significant investments both in terms of increased funding along with the dedication of additional internal resources that taken together demonstrate our continued commitment to building a rich and vibrant partner ecosystem.”
The company’s go-to-market channel partners currently include VARs, MDRs, MSSPs, and distribution and fulfillment partners across EMEA, APAC, and the Americas.
Product lines accessible through the program include VMRay Analyzer, which is a dynamic analysis engine enabling evasion resistance, and full visibility into malware behavior; VMRay Detector, which delivers automated threat detection from diverse sources, without the need for human interaction; and VMRay Email Threat Defender, which automates the scanning, extraction and analysis of inbound emails for known and suspected threats.
“We recognize that the business landscape has changed for our partners and with that in mind, we designed the VMRay Global Channel Partner Program to be as simple and streamlined as possible so they can focus on what they do best,” said channel sales manager Zac Kenney. “Our channel program represents one of our key strategic and investment priorities in 2020 and we are excited to extend our world-class malware analysis and detection solutions to our partners and add value to their customers.”
The program and related offerings are intended to meet growing market demand for advanced threats.