Westcon-Comstor has launched its new Cloud & Collaboration business division, providing specialist support to vendors and partners in the growing cloud and collaboration space. The unit will have responsibility for vendor management and local execution, with vendors such as 8×8, Avaya, Jabra, Microsoft, Mitel, Poly, Ringcentral and Spectralink already on board. The team is comprised of sales personnel, business development managers, marketing, and pre/post-sales support, initially focusing on the UK&I, Netherlands, Belgium, Sweden, Germany, France, Spain, Portugal, and Italy.
“With the economy shifting to subscription models, and our vendors to recurring revenues, it became clear that we needed to change the way we work in this space”, said René Klein, Executive Vice President, Westcon Europe. “Cloud technology is in high demand, even more so thanks to the hybrid work evolution. By reinventing how we work with this particular vendor community, we’ll improve our support to partners and ensure their success.”
“The vendor landscape is complex, but we can help our partners succeed through integrations and synergies, helping them navigate ecosystems,” said Antony Byford, VP, Cloud & Collaboration. “Partners need support operating within this new model. They now need to manage their businesses differently thanks to the introduction of cloud billing systems and automation. Vendors need the channel community to help support their accelerated drive to these models and Westcon-Comstor is here to facilitate this.”
The overarching aim of the division is to support partners both from a commercial and a marketing perspective, creating cross-vendor upsell opportunities to stimulate growth.