Amazon Web Services has launched a new, updated partner program designed for AWS Partner Network (APN) consulting partners including systems integrators, MSPs, VARs, and Public Sector partners.
The new program features a tiered discount structure. Additional incentives are available for APN consulting partners who are part of the AWS Competency Program or the AWS Managed Service Provider (MSP) Program, and for bringing in new customer opportunities. New support plans will reward partners based on their capabilities and performance.
Partners can manage, service, support, and bill AWS accounts for end customers, and end customers can have their own terms with AWS.
In addition to discounts on AWS services and Marketplace offerings, benefits include business planning & management support, placement in a partner locator, participation at AWS-hosted events, press release & marketing content support, a partner enablement toolkit, onboarding & operational training, partner solution architect support, and solution provider training webinars.
The program clearly places an emphasis on added value, incentivizing partners for evolving their own models more closely in sync with AWS.