Monday Morning Impact – October 15

StorageCraft Announces Full Facelift on Partner Program

StorageCraft, a Utah-based data protection company, has re-launched its StorageCraft Global Partner Success Program.

The three-tiered program includes increased up-front and tier-based discounts, new back-end rebates, regular SPIFF programs, an overhauled MDF program intended to be more broadly available, and pre-configured marketing tools. The company has also revamped its deal registration component to provide enhanced protection in cases where the deal registered partner loses the deal to another StorageCraft Partner.

Partners can access billing, training, pricing, marketing, MDF, SPIFF tools and information through an upgraded portal, which uses multi-factor authentication.

This updated program infrastructure is intended to ensure high availability for partners as they conduct business 24/7, plus provide them with the ability to scale with ease.

“Rather than type-cast partners into a box, we have constructed the StorageCraft Global Partner Success Program to be highly flexible and modular so they can create tailored and differentiated solutions and services around their business model,” said Marvin Blough, vice president of worldwide sales at StorageCraft. “This way, we ensure they can successfully service and profit from every aspect of the business continuity category.”

The entire suite of StorageCraft products is available through Lifeboat, Synnex and Tech Data.

Channel Impact^®
The program has been specifically designed to let partners buy modularly. Partners are rewarded on any mix of product adoption to help ensure revenue growth and expansion opportunity.

InfoSec Institute Launches New Partner Program

InfoSec Institute, a Chicago-based security education company, has launched a new partner program, enabling MSPs, VARs and OEMs to sell SecurityIQ, the vendor’s cloud-based platform for employee security education. The platform offers a library of role-based security training, phishing simulations, and, upon successful completion, a “Security Awareness Practitioner” certification.

The program offers qualified partners deal registration discounts, marketing and lead generation resources, market development funds, sales support resources, technical training, and technical sales training to help clients build effective security awareness programs. Partners can also resell InfoSec Flex Pro, the company’s family of professional IT security training boot camps and certification prep courses.

To manage the new InfoSec Partner Program, the company recently appointed Michael Nobers as its director of global channel sales.

“With a 20-year history of delivering security education, InfoSec Institute is here to stay,” said Nobers. “Foregoing restrictive tiers and commitments common to other channel programs, the new InfoSec Institute Partner Program is our commitment to providing the resources and team support all partners need to strategically grow their businesses with new revenue streams.”

Channel Impact^®
The new program provides partners a new means of differentiation in the IT security space and potentially delivers on the value of a more security-aware workforce for end customers.

Splunk Expands Partner Program

Splunk Inc., a San Francisco-based company that develops software for searching, monitoring, and analyzing machine-generated big data, has rolled out a series of enhancements to its “Partner+ Program.”

The announcement includes various operational enhancements to its partner portal, a more globalized program framework, and new incentives that include an expanded global rebate for bringing in new customers, sales engineer training, and an upgraded certification program that includes new program tracks for OEMs and SIs.

“We are committed to delivering business outcomes no matter the organization, team or dataset, working with our partners leveraging the natural chaos of the world of data to drive insight and value for customers,” said Susan St. Ledger, Splunk’s president of worldwide field operations. “Our strong relationships exist due to the investment and enhancements made in the past year through increased partner engagement.”

The company claims more than 1,600 partners around the world, including global system integrators, distributors, value-added resellers, technology alliance partners, OEMs, and managed service providers.

Channel Impact^®
Companies need to frequently revisit their channel programs in order to ensure that they meet the needs of a rapidly evolving industry, as well as meet the needs of evolving partner types and strategies.