Ruckus, a San Jose-based division of Brocade, announced it has condensed its partner program into two tiers to better recognize and incentivize top performing partners. The program also gives distributor and solution provider partners the opportunity for increased access to Ruckus’ wired and wireless products, enhanced sales enablement tools and visibility into customer leads and requirements.
In addition to its current strong Hospitality and MDU specialization programs, Ruckus is also announcing channel programs focused on Smart City, Large Public Venue and Education to recognize and reward partners that offer unique capabilities.
The specialization programs provide partners with targeted access to complete solutions that deliver robust networks with seamless connectivity using Ruckus wired and wireless products. The specialized programs are available to global Elite Partners in the Ruckus Partner Program.
“We are simplifying our programs to make it easy to engage with Ruckus, provide access to our diverse portfolio and give partners the opportunity to boost their profitably with rich incentives,” said Raelyn Kritzer, senior director of worldwide partner programs, Ruckus. “Our specialization programs give partners the opportunity to use our leading-edge technologies and demonstrated success to lead in markets such as Hospitality/MDU, Smart City, LPV, Education and other key verticals.”
Channel value propositions are becoming increasingly verticalized, and vendors are recognizing the need to reward partners who come to the table with vertical expertise, and can open doors to new sales opportunities.