Splunk Expands Partner Program

Splunk Inc., a San Francisco-based company that develops software for searching, monitoring, and analyzing machine-generated big data, has rolled out a series of enhancements to its “Partner+ Program.”

The announcement includes various operational enhancements to its partner portal, a more globalized program framework, and new incentives that include an expanded global rebate for bringing in new customers, sales engineer training, and an upgraded certification program that includes new program tracks for OEMs and SIs.

“We are committed to delivering business outcomes no matter the organization, team or dataset, working with our partners leveraging the natural chaos of the world of data to drive insight and value for customers,” said Susan St. Ledger, Splunk’s president of worldwide field operations. “Our strong relationships exist due to the investment and enhancements made in the past year through increased partner engagement.”

The company claims more than 1,600 partners around the world, including global system integrators, distributors, value-added resellers, technology alliance partners, OEMs, and managed service providers.

Channel Impact^®
Companies need to frequently revisit their channel programs in order to ensure that they meet the needs of a rapidly evolving industry, as well as meet the needs of evolving partner types and strategies.