Acronis Streamlines Partner Program for Distributors and Resellers

Published On: April 9, 2018Categories: Buzz, Uncategorized

Acronis, a Burlington, Massachusetts-based company specializing in hybrid cloud data protection and storage, has rolled out a new partner program intended to drive increased profitability and deeper channel relationships.

The new three-level program builds upon its predecessor with increased deal registration rates, and more attractive sales rebates. The program also provides marketing development funds and gives free licenses to all partners in order to stimulate channel use of Acronis technology. Other benefits include a partner locator, exclusive channel promotions, free sales/technical training and phone/chat support.

“Our Partner Program ensures those resellers and distributors, who are at the core of our business, have a state-of-the-art program that gives them an easy-to-use process for increasing margin and profits,” said Pat Hurley, Americas general manager at Acronis. “Previously, we had various incentives for various products, including margin, rebates, deal registration and accelerators. Now we are making it simple – straightforward margins and rebates based on the level of partner in the program.”

The company’s product line spans backup, disaster recovery and file sync/share. Acronis Backup 12.5 provides backup capabilities for more than 20 different environments, including Amazon AWS, Microsoft Azure, VMware, Microsoft, Red Hat, Citrix, Oracle, and mobile operating systems.

Channel Impact®
This redesigned program is intended to provide value for the channel through a simplified incentive scheme for enhanced profitability and ease of use.





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