AppDirect, a San Francisco-based company that offers a subscription commerce platform, has launched its new System Integrator Partner Program designed to provide system integrators with tools to help accelerate time to market with new digital sales strategies and achieve faster ROI. Support includes referral fees, technical and sales training, documentation, platform sandboxes and access to co-marketing materials.
“System integrators are essential partners for enterprises as they navigate an increasingly complex digital world where IT has to be seamlessly integrated and automated to gain competitive advantage,” said Daniel Saks, co-founder and co-CEO of AppDirect. “With our new partner program, AppDirect provides the connective tissue for SIs to support complex subscription commerce initiatives with an open, agnostic, and extensible platform.”
AppDirect’s subscription commerce platform is intended to remove the complexity of building a recurring business model by enabling integrators to sell any product through any channel, on any device—as a service. The company’s claims a customer list that includes Jaguar Land Rover, Comcast, Sage, Keller Williams, ADP, and Deutsche Telekom.
With more diverse expertise and specialization, existing customers will have access to more vertical- and regional-specific advisors. AppDirect also sees this as an opportunity to reach new customers and markets globally and provide even more hands-on guidance with planning, implementation and management of marketplace services, supplementing its own services offering. The combined offering is expected to empower system integrators with support and capabilities to guide customers through digital transformation journeys and remove the complexity of subscription commerce.