AppDirect to Acquire Tackle.io to Support B2B Subscription Commerce

AppDirect, a San Francisco based company with a B2B subscription platform, has signed an agreement to acquire Tackle, which offers a cloud go-to-market platform that spans AWS, Microsoft Azure, Google Cloud and other leading marketplaces.

The Tackle platform enables integrated billing, cloud co-sell programs, and cloud buyer intent data that enable ISVs to become transactable across multiple clouds. Through this application, AppDirect plans to offer a turnkey solution for hyperscaler marketplace listings, deep co-sell automations with cloud alliance teams, and unified commerce management across all core routes to market.

“Our vision is to be the number one subscription commerce platform for buying, selling, and managing technology,” said Nicolas Desmarais, Chairman and CEO of AppDirect. “With the addition of Tackle, we’re delivering on that promise—empowering our providers with turnkey cloud distribution, native billing, and unified analytics for every go-to-market channel, all in one place.”

Channel Impact^®
The combined platform is expected to provide access and integration to distribute and manage products through marketplaces globally.