Aryaka Unveils ‘Accelerate’ Agent Partner Program

Aryaka, a San Mateo-based SD-WAN and SASE vendor, has rolled out its new Aryaka Accelerate Partner Program for sales agents.

Benefits include leads acquired through vendor marketing campaigns, dedicated business development representatives, and similar support. The company has also eliminated protected accounts, quotas, and complex commission tables. The go-to-market alignment includes strategic account mapping, sell-for or sell-with models, and flat-rate, evergreen commissions.

“Aryaka has always worked with partners to evangelize and support enterprise digital transformation through more modern networks,” said said Craig Patterson, Aryaka’s channel chief and vice president of sales for the Americas. “We’ve simplified packaging and pricing and introduced online quoting for our managed SD-WAN solutions so that they’re easy for sales agents to quote and sell to small and medium businesses and global enterprises alike.”

The company is also strengthening its channel team. In addition to the recent hiring of Patterson, the company has also hired channel sales veteran Ed Pearce in a new role as national channel director – North America. Pearce will work closely with Aryaka’s regional sales directors and channel sales directors to support Aryaka’s initial Foundational Partners, including technology services distributors AVANT, BridgePointe Technologies, CNSG, Intelisys, TDM and Telarus.

Other targeted partner types include managed services providers (MSPs), value-added resellers (VARs), hardware distributors, technology services distributors and sales agents. However, programs to support resellers are still pending.

Channel Impact^®
The company intends to simplify their engagement with partners of all types.