Avant Communications Launches Market Research Initiative

Avant Communications has announced a market research initiative in which the Chicago-based master agent will analyze and leverage the market data derived from its daily business, as well as other sources, to develop market research reports, videos, podcasts, and other deliverables for its network of agents and the industry at large.

Marketed as “Avant Analytics,” the offering is intended to help build sales prowess and opportunity assessments on security, SD-WAN, UCaaS, CCaaS, and other technologies in which Avant specializes. The company will analyze insights from thousands of annual IT business purchasing decisions and conduct primary research to deliver regular reports on the state of disruption in the industry in the form of studies, papers, blogs, podcasts and briefings.

“Avant Analytics is a new dimension to Avant’s IT decision-making platform,” said CEO Ian Kieninger. “In keeping with our mission to facilitate digital transformation, this initiative will be an indispensable resource to Trusted Advisors who need to make critical recommendations and decisions on behalf of their customers, who must stay current to effectively navigate today’s technology transitions or risk being left behind.”

This new initiative will be led by Ken Presti, a veteran industry analyst previously associated with IDC, his own agency, and Channel Impact.

“Change is the only constant in today’s IT landscape, and that rate of change is accelerating,” said president Drew Lydecker. “Companies we’ve never heard of are challenging the giants in this industry, leaving enterprise customers no choice but to adapt if they hope to survive. Trusted advisors are in a prime position to help IT leaders navigate the confusion and equip them with insights to make smarter purchasing decisions. That’s where Avant Analytics comes in.”

Channel Impact^®
Master agents and distributors are looking for new ways to differentiate in this modern era of technology. Since these companies work with multiple vendors, they are in prime position to conduct data-gathering initiatives such as this one.