Avaya Updates Partner Program for 2019

Hoping to stimulate increased partner growth, Avaya has announced a series of enhancements to its Edge Channel Partner Program.

The upgrades include an improved enablement component, a simplified incentive structure, higher rebates, plus benefits tailored to promote the uptake of cloud solutions. The company has also emphasized balancing their value proposition across partners of various sizes and business models.

“Much of the coming year’s focus will empower channel partners to easily deploy cloud-based products as cloud adoption continues to skyrocket, for example, Avaya has grown its public cloud seats 300% in the past year,” said Dino Di Palma, Avaya President, Americas Sales and Global Accounts. “With offerings for small-medium businesses (SMB), mid-market and enterprise, Avaya’s range of cloud-based services continues to expand and is expected to provide significant growth opportunities for all channel partners in 2019.”

Avaya has reported significant progress in growing partner business over the past year. Between 2017 and 2018, the number of partners eligible for rebates increased by 281%, and there was a 159% increase in the number of partners with more than 10% growth. The company’s 2019 strategy is expected to build upon these results.

Channel Impact^®
Avaya has expressed an objective of delivering a comprehensive yet simplified program that integrates and aligns with their channel partners’ needs, thereby driving growth and introducing additional business opportunities.