Axcient Introduces Lead Generation Program for MSPs

Axcient, a Denver-based specialist in business availability and cloud migration solutions MSPs, has rolled out a lead generation program designed to help MSPs identify and close new business opportunities.

The Axcient Business Availability suite—which includes Replibit, BRC, CloudFinder, Anchor, Fusion, and the Axcient Cloud—enables MSPs to build secure technology stacks for their customers.

“To help our partners grow and expand their businesses, we created a lead-gen program so they can easily acquire new clients and opportunities,” said Corey Banner, director of Partner Success. “As a channel-focused company, we are taking the end-user leads we generate and qualify each month and sharing them directly with our partners.”

According to the announcement, the company is consistently generating end-user leads in North America and the U.K. When the leads come in, Axcient qualifies the leads, and then brings the opportunities to partners. The leads, along with billing, support requests, and marketing are to be managed from a portal.

Channel Impact^®
One of the top challenges MSPs face is attracting new clients. Some are less focused on marketing as compared to the technology services they provide. I nitiatives like this one are intended to increase profitability and channel loyalty while helping the vendor to build higher growth rates.