Big Switch Launches Global Partner Program

Published On: November 20, 2017Categories: Buzz, Uncategorized

Big Switch Networks, based in Santa Clara, California, has launched a new two-tiered partner program intended to stimulate company growth and open new markets for its products, leveraging the principles of software-defined networking coupled with a choice of industry-standard hardware.

The value-based program features incentives and rewards aligned to partner investments in solution training, certifications, demonstration ability, and professional services.

“We are launching the partner program to ensure that we can provide partners with a structured framework around training and certifications as well as financial incentives and marketing opportunities,” said Susheel Chitre, VP of Business Development at Big Switch Networks. “We have designed the program to be inclusive for all partners irrespective of whether they source Big Switch solutions from our switching partners, Dell EMC, HPE, Edgecore Networks, or our Value Added Distributor partners.”

There are two tiers to the program. The Authorized partner level is open to all partners who are currently reselling either Dell EMC or HPE, or by signing a Big Switch VAR agreement for selling Edgecore + Big Switch solutions. The Authorized Partner requirements are minimal, to encourage interested VARs to get familiar with Big Switch solutions.

The Premier partner level adds additional requirements including specified numbers of certified sales and engineering employees, hosted demo labs, and quarterly minimum volume requirements. Benefits associated with Premier level include rebates, marketing support, and qualified leads.

Channel Impact®
The program helps to provide partners with a new opportunity for differentiation in the SDN space.


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