Check Point Software Updates Channel Strategy

Check Point Software Technologies has announced four new initiatives in its global partner program aimed at accelerating partner revenues and profitability. Under the revised plan partners registering deals with new customers will receive an additional 25% margin. Sales of new technologies, such as Check Point CloudGuard and Check Point Harmony attract an extra discount of 15%, to help partners address customers’ needs to secure their cloud deployments and remote workforces.

Engineers at partner organizations can achieve certification in delivering services based around Check Point solutions, enabling partners to develop closer long-term relationships with customers, achieve higher-value sales, and differentiate themselves.

The program now features scalable, pre-approved campaigns that allow partners to customize existing marketing content to target the segments they want to reach.  These pre-packaged campaigns streamline and accelerate partners’ marketing campaigns to generate leads and drive customer engagement.

“These new initiatives will help all of our partners – from innovative start-ups to industry giants – to identify, nurture and secure new sales opportunities with both new and existing customers to improve revenue predictability,” said Frank Rauch, Head of Worldwide Channels at Check Point. “It also gives them added rewards to boost their profitability. Check Point remains committed to its 100% business channel model.”

Check Point’s Partner Growth Program was first introduced in January 2020.

Channel Impact^®
The enhancements are designed to give extra rewards for new customer wins and new technology sales. The professional services program, lead-generation campaigns and support tools were also expanded.