Chef, a Seattle-based DevOps company, today has rolled out a new, three-tiered channel program to support its open source business model.
Chef’s strategy is to drive collaboration through code to automate infrastructure, security, compliance and applications. Used by more than half of the Fortune 500, Chef develops its software as open source under the Apache 2.0 license. “Chef Enterprise Automation Stack” is developed solely from that open source code and unifies security, compliance, infrastructure and application automation.
“One of the strongest drivers for Chef’s business model shift in April 2019 was to optimize alignment of our partners’ efforts to engage global enterprises with the full capabilities of Chef Enterprise Automation Stack,” said Vikram Ghosh, vice president of business development for Chef. “This new program helps ensure that customers get the most out of their Chef deployments, not only in terms of features and functions, but also with regards to partner-delivered services, content and ongoing collaboration from Chef and its partners.”
Program benefits include a recurring revenue model, a co-sales model for partners who do not offer product transactions within their services model, co-marketing support, Not-for-Resale licenses, special discounts for conference sponsorships/attendance, and training enablement tools.
Partners at each level of the new program the tools, training and incentives necessary to engage existing and prospective customers on the full Chef Enterprise Automation Stack in order to accelerate their digital transformation initiatives.