Cognizant to Acquire Digital Marketing Agency

Cognizant announced that it has entered into an agreement to acquire privately-held Mirabeau BV, a Dutch digital marketing and customer experience agency specializing in industries such as travel and hospitality, financial services, retail, and B2B sectors.

With a client list that includes KLM, ING, and Air France, Amsterdam-based Mirabeau provides design and branding services supporting digital marketing strategies and omnichannel customer experiences.

“Companies in consumer-facing sectors are increasing their investments in interactive solutions to provide better, more personalized experiences to their customers,” said Santosh Thomas, President, Global Growth Markets, Cognizant. “To help our clients drive growth, Cognizant Digital Business links social science research, digital strategy services, design thinking, marketing services, analytics, IoT products and services, cloud applications, and interactive content management. Mirabeau further strengthens our ability to work with clients to identify important insights, develop strategies, and then design, prototype, and scale meaningful product and service experiences.”

With the close of the acquisition, approximately 260 specialists from Mirabeau will become a part of Cognizant’s Digital Business practice. The terms of the transaction were not disclosed.

Channel Impact^®
The acquisition will expand Cognizant’s digital business capabilities in the Netherlands and across Europe.