Dell Technologies Project APEX Accelerates as-a-Service Strategy

Dell Technologies has expanded its as-a-Service capabilities with Project APEX to simplify how customers and partners access Dell technology on-demand—across storage, servers, networking, hyperconverged infrastructure, PCs and broader solutions.

Project APEX is designed to unify the company’s as-a-Service and cloud strategies, technology offerings, and go-to-market efforts, providing a consistent experience regardless of where workloads are run.

“We’re building upon our long history of offering on-demand technology with this initiative,” said Jeff Clarke, chief operating officer and vice chairman at Dell. “Our goal is to give customers the freedom to scale resources in ways that work best for them, so they can quickly respond to changes and focus less on IT and more on their business needs.”

The new Dell Technologies Cloud Console will provide the foundation for Project APEX. Businesses can browse the marketplace and order cloud services and as-a-Service solutions to quickly address their needs. Customers can deploy workloads, manage their multi-cloud resources, monitor their costs in real-time and add capabilities.

Scheduled to become available during the first half of next year, Dell Technologies Storage as-a-Service (STaaS) is designed for OPEX transactions and allows customers to easily manage their STaaS resources via the Dell Technologies Cloud Console.

Dell Technologies Storage as-a-Service will be available in the U.S. in the first half of 2021.

Channel Impact^®
The intent is to simplify the means by which customers can consume IT as a Service, establishing a consistent cloud experience across the full portfolio.