Extreme Networks introduced a series of partner program enhancements at its recent partner conference.
The San Jose-based cloud networking company has developed three new badges to provide partners with deeper knowledge, expertise and commitment to key issues.
Partners earning the State and Local Government Partners Badge will be designated as preferred partners in their region for this market segment and will also be granted access to specialized collateral including webinars and, in applicable cases, access to market development funds. The Sports and Entertainment Delivery Partner Badge is designed for preferred partners in sports and entertainment customer solution delivery, opening the door to various sponsorship opportunities. Similarly, partners who earn the Diversity, Equity and Inclusion Partners badge will have the opportunity to align and partner with Extreme on community-based initiatives and will have support to better identify, quantify, and enable DEI efforts within their organizations.
Partners also have access to new training material, including technical training on Extreme Fabric Connect, bonus sales content and a product-focused livestream series. Later in 2022, Extreme plans to launch the Extreme Certified Professional Program, an expanded and modular curriculum for technical training supported by a new video portal. Partners that currently have an Extreme Certified Specialist badge will be able to up-level their training through new courses to qualify for Extreme Certified Professional status.
Extreme is extending its Customer Success programs with an eye toward accelerated activation and onboarding, documented success plans and quicker implementations.
The company will also offer grant writing services, enabling partners to help eligible customers take advantage of the millions of dollars of grant funds that are available each year for funding projects that require networking solutions.
“These new program enhancements will help our partners deepen their technical knowledge, strengthen their market position and fill skills gaps within their organizations,” said Scott Peterson, Extreme’s SVP of global channels. “Our program offers a balance of technical expertise, successful selling motions and value-added services that differentiate the performance of our products in market.”
The improvements are intended to increase partner ability to deliver better customer outcomes leveraging increased knowledge of Extreme’s technology to maximize ROI.