Gartner: Only 33% of Employees Say Their Organizations Consistently Deliver on Promises

A March 2024 Gartner survey of more than 1,300 employees found that only 21% of employees said their organization communicates about their “Employee Value Proposition” (EVP) enough.

“Organizations are pouring resources into their EVP – increasing salaries, promoting people, and offering better benefits – but employees are not seeing these upgrades,” said Keyia Burton, Senior Principal, Advisory in the Gartner HR practice. “Communication is the biggest barrier for HR leaders when it comes to EVPs. Our survey found that 75% of HR leaders admitted they are not doing a great job of communicating their EVP internally.”

There are three key challenges currently hindering EVP delivery for employees that HR leaders must address when revamping their EVP communication strategy: Those would be understanding the EVP, connecting to the EVP, and believing in the EVP improvements.

HR leaders have a variety of channels through which they can communicate about their EVP – job descriptions, career websites, job interviews, onboarding, team meetings, the company intranet, employee working groups and more.

Unfortunately, managers today are already overburdened and don’t necessarily have the capacity, or the knowledge, to communicate about and help deliver on EVP to their direct reports.

“A great way to ease the burden for managers is to encourage them to signal EVP during their existing touchpoints with employees. This could be during a team meeting, a mentoring session, or during development conversations,” noted Burton. “By discussing EVP in their existing touchpoints, managers are creating connective tissue for employees to be able to connect things that they are doing in their day-to-day back to the organization’s EVP promises.”

Channel Impact^®
One way that organizations can show they are responsive to employees is through greater transparency. Organizations can share information at greater depth by going beyond just defining their EVP and aligning it with the organization’s mission.