HP Announces Partner & Customer Relief Initiatives

HP has announced a variety of relief initiatives aimed at helping its global channel partner base to effectively navigate the operational and financial challenges associated with COVID-19. In addition to providing a variety of financing and leasing options for end customers, the company will offer short-term, market and country-specific incentives for channel partners. Offers will vary by geography and are dependent on partner eligibility.

In addition, HP has implemented a flat-rate incentive program and relaxed compensation models to allow for more partner flexibility while extending deadlines for submission of proof of performance and reporting.

“As a global company, we understand the importance of acting globally while executing at the local level,” said Christoph Schell, HP’s Chief Commercial Officer. “Rather than taking a one-size fits all approach, we are taking a customized approach specific to the unique and evolving dynamics at the market and country level, depending on a variety of factors.”

HP’s Integrated Financial Solutions group is now offering a variety of financial and asset lifecycle options, including deferred/reduced payments until 2021, short term rentals and cash infusion for customer-owned HP devices through a sale leaseback program. Customers can also take advantage of a delayed payment structure or enroll in a PC rental program, available on equipment contracts for a period of 12 months.

HP will also offer its HP Sure Click Pro free of charge through September 30, 2020, to help protect users from web, email, and document-based security threats.

Channel Impact^®
In a business environment turned upside-down by Coronavirus, it is incumbent upon major industry players like HP to launch initiatives that will keep their partner base afloat and their shared customers able to fully leverage Information Technology towards their continued survival.