HP Unveils New Partner Benefits

HP has unveiled a number of new partner benefits aimed at driving greater partner collaboration, training opportunities and community engagement. The company also introduced a new partner training and engagement platform.

HP has expanded its customer-level insights available through the use of advanced analytics, resulting in customer-ready, targeted opportunities for partners to immediately act upon. New automated tools are designed to integrate directly with partner sales systems, thus simplifying the way data is collected and delivered.

“Over the past year alone, our partners helped drive more than $6 billion dollars in revenue growth,” said Kobi Elbaz, General Manager of HP’s Global Channel Organization. “Today’s news reflects our continued commitment to the channel and ongoing investment in ensuring we deliver the insights, training, connection and engagement our partners need to better serve customers and drive growth.”

HP has also developed a new platform offering enhanced training, community engagement and rewards. Highlights include a one-stop shop for soft skills, product, and solutions training; a centralized platform to connect 1:1 or participate in community discussions; and rewards and recognition opportunities, including promotions and contests.

Marketed as “HP Curiocity”, the initiative will roll out via a phased approach starting later this year, providing partner sales representatives with access to this unique, collaborative community.

Channel Impact^®
Collaboration, training, engagement, and sustainability are at the center the program enhancements, each of which is designed to create a partner sales force that can be more targeted and effective in winning business.