HubSpot has announced that it is relaunching its Agency Partner Program as the Solutions Partner Program, making it easier for customers to find the right service providers for their business — and will enable marketing agencies, web developers, CRM and IT implementers to partner with the Cambridge, Massachusetts-based company, which develops software to support inbound marketing and sales.
“As we’ve diversified our business over the past decade, our partners have shared in that growth by broadening their expertise to meet the changing needs of our customers,” said Katie Ng-Mak, VP of the Solutions Partner Program at HubSpot. “Since joining HubSpot in 2009, I’ve seen firsthand how our partners have played such an important role in supporting our mission of helping millions of businesses grow better.”
According to research from HubSpot, the majority of companies use at least three service providers to manage their business day to day, and that number is growing. This proliferation of providers has given companies more options, but has also added complexity as it becomes harder to find the right partners and apps for their specific needs. By managing their entire collection of apps, data, and solutions partners from one software suite they can create better experiences for their customers.
In addition to offering new ways to partner based on the level of commitment, the program also enables partners to differentiate themselves based on their expertise with specialized credentials, which will be searchable by customers.
The program now features nearly 400 integrations that customers can easily find and connect in the newly redesigned HubSpot App Marketplace.
The HubSpot’s ecosystem enables partners to create an integrated and contextual experience to support sales and marketing.