HYCU, Inc., a Boston-based enterprise software company specializing in data backup, recovery, and monitoring for hyper-converged infrastructures (HCI), has rolled out a new partner program specifically designed to reward channel partners for driving sales of their HYCU Data Protection for Nutanix product.
Enhancements include a streamlined deal registration program, co-branded marketing tools, and campaign support, plus an updated partner portal. The program simplifies how partners participate, achieve designation levels and maintain or grow their program status.
The overall objective is to incentivize partners who actively conduct marketing, pursue new engagements, and drive deeper engagement with existing customers. To better support the new program, HYCU will proactively work with partners to focus on HYCU’s new and established partner and industry sector sales accounts and the newly expanded public sector customers.
“Based on feedback from our channel partner community, we’ve created a simple and financially rewarding channel partner program that aligns with our partners’ needs and will enable them to be more profitable selling our portfolio,” said Junelle Swan, VP Channels at HYCU.
HYCU’s flagship product is a purpose-built backup and recovery solution for Nutanix. The company claims over one thousand customers, including 10 ISVs, and with over 25 years of experience, has seen over a million users and 25,000 overall customers.
Channel partners focused on small to large enterprises can leverage this program to build a stronger position in the rapidly growing hyper-converged infrastructure space.