Impartner, a Salt Lake City-based Partner Relationship Management (PRM) provider, announced a collaboration with Microsoft to offer “Impartner PRM for Microsoft Dynamics 365,” a PRM platform specifically tailored to integrate tightly with Microsoft’s Customer Relationship Management solution at a native level.
The move provides channel marketing and sales professionals with an integrated master view of their channel data such as lead distribution, deal registration, cooperative marketing, partner onboarding, business analytics, etc. Microsoft will co-market, co-sell, and support both solutions to Dynamics 365 customers.
“PRM solutions provide companies with a nerve center for managing and optimizing their channel sales ecosystem in the same way that CRM facilitates direct sales,” said Ariel Katz, Microsoft’s General Manager of Dynamics 365 for Sales. “Impartner has developed integrations into Dynamics 365 to deliver an end-to-end solution that critically accelerates both direct and indirect sales.”
The newly released integration between Impartner and Microsoft enables sales teams to manage indirect sales with the same level of insight and scrutiny that they traditionally manage direct sales. Customers can see their pipeline with great insight and clarity, and report and manage it with the same suite of Dynamics 365 tools they use to manage direct sales.
The collaboration results in an integrated technology solution to help customers accelerate both direct and indirect sales functions from a single console.