Jitterbit, an Alameda, California-based API integration company, has launched a comprehensive new partner program intended to generate a substantially higher level of channel uptake, targeting SaaS and platform providers as well as system integrators and resellers.
Program components include strategic business and marketing plans for every premier partner; access to a comprehensive onboarding process, enablement tools, go-to-market accelerators, and financial incentives; a foundation for partners to create their own intellectual property for pre-built solutions; and a promise of sufficient flexibility to satisfy the needs of all types of partners including referral partners, resellers, MSPs, and OEMs.
“Digital transformation means delivering connected customer, partner, and employee experiences that transcend applications, platforms, and data silos, and the best companies will move ahead of the competition based on how intelligently they deliver, connect, and compose the data, APIs, and services available to them,” said Andrew Leigh, Jitterbit’s vice president of alliances. “PoweredBy Jitterbit enables partners to build multi-million-dollar businesses leveraging our platform, and it marks a milestone in our march towards a partner-first approach.”
Jitterbit claims more than 250 global partners and integrators, and reports it has doubled the number of integrator partnerships in the EMEA and Asia Pacific regions over the last year. Its volume of OEM partnerships is also reportedly on the rise.
Partners and leading cloud platform vendors require enterprise integration platform-as-a-service (EiPaaS) and an ecosystem of API, industry, application, and process transformation experts to deliver digital transformation. The company’s new channel program is expected to help them to establish additional channel dialogue and, ultimately, more customer wins.