Monday Morning Impact – December 2

Dell Technologies Unveils “Autonomous Infrastructure”

Dell Technologies has rolled out updated infrastructure designed to simplify deployment, management and use of Information Technologies. Branded as “PowerOne,” the new solution integrates PowerEdge compute, PowerMax storage, PowerSwitch networking and VMware virtualization into a single system combined with a built-in intelligence engine to automate manual procedures.

“PowerOne autonomous infrastructure automates IT so customers can focus less on managing technology and more on benefiting from it,” said Jeff Boudreau, president, Dell Technologies Infrastructure Solutions Group. “As we look to the future, PowerOne offers a tremendous leap forward. It helps customers focus on unleashing the power of data, allowing IT teams to innovate and achieve business goals faster.”

PowerOne’s autonomous operations leverage a built-in automation engine that the company describes as the counterpart to lane assist, navigation and similar features in autonomous vehicles.  In this case, however, the system conducts operations such as the deployment of workloads, applications, or the development of new products and services.

The automation engine takes advantage of a Kubernetes microservices architecture and uses Ansible workflows to assist users by automating the component configuration and provisioning, delivering a customer-managed datacenter-as-a-service.

VMWare cloud software is also used extensively.

PowerOne provides a single system-level API, giving users the control to create business objective-specific pools of resources. This API can be tied into existing tools, such as service portals, to deliver programmable versus manual IT operations.

Components include an onboard controller, a modular server, Dell EMC switches, storage3 arrays, and the PowerProtect data security portfolio. Advisory and migration services are also available, as well as multiple pay-per-use payment options.

Channel Impact^®
PowerOne helps customers simplify their path to hybrid cloud by combining Dell EMC infrastructure with VMware cloud software. It is intended to help remove the complexity of managing multiple clouds by bringing consistent infrastructure and operations across private clouds, public clouds, and edge locations.

Juniper Networks Updates Global Partner Program to Focus on Artificial Intelligence

Juniper Networks has announced enhancements to its global partner program designed to help Juniper partners expand their business and drive additional value in the AI-driven enterprise space.

Artificial intelligence, software-defined networking and other management tools have proliferated throughout the enterprise, designed to help simplify operations. Juniper has therefore developed new tools, specializations and enablement programs for partners to capitalize on this changing landscape. The announcement includes a new managed services program, modernized sales and technical training and increased rewards for selling AI-driven enterprise solutions.

“Our plan is to help our partners drive growth through new business and customer expansion, while focusing on simplicity,” said Helda Lopes, head of Global Partner Programs and Marketing at the Sunnyvale, California-based vendor. “Juniper Partner Advantage 2020 has been designed to provide partners the tools they need to capitalize on major growth trends in the enterprise through predictable revenue streams.”

With Juniper’s recent acquisition of Mist Systems, the new joint Juniper-Mist Specialization enables partners to deliver AI solutions into the enterprise, while the new SaaS and Managed Services specializations are designed to incent and enable partner transformation into recurring revenue models.

In addition to an updated incentive structure, Juniper is providing various programs and campaigns to drive new business and to expand existing accounts. Partners have access to on-demand, customizable and turn-key marketing campaigns focused on differentiated product solutions and targeted vertical segments in the enterprise. Juniper has also updated its sales training curriculum to help partners further leverage emerging areas like AI, cloud and managed services.

A new PRM platform with partner onboarding functionality, day-to-day business management, contact management, real-time compliance and incentive status has also been rolled out.

Channel Impact^®
The improvements are expected to help partner sales teams gain knowledge on how to deliver the right solutions to our customers, while at the same time providing a unified view of the partners’ Juniper business.

TapClicks Rolls out Partner Program

TapClicks, a San Jose-based company specializing in marketing intelligence, analytics, reporting, workflow and orders management, has launched its new TapClicks Partner Program, purpose-built to serve the needs of marketers and agencies that are faced with increasingly sophisticated technology and data landscapes. The tiered channel program will provide partners with marketing, sales and technology support to extend the value of the TapClicks Marketing Operations Platform by enabling marketers to become more data-driven and improve performance through the use of advanced analytics, intelligence, and reporting capabilities.

“Advertisers and marketers are challenged by the industry’s big data problem,” said Noah Jacobson, SVP of Corporate Development and Strategy at TapClicks. “We have a market full of enabling solutions that deliver massive data sets, but few marketers have the resources to make this data actionable.”

The program was developed to help AdTech and MarTech solution providers integrate their solutions quickly and easily into the TapClicks MarketPlace, which includes hundreds of additional partner integrations.

The TapClicks MarketPlace provides the added benefit of exposure to all of TapClicks’ customers, including more than 4,000 media companies, digital marketing agencies, brands, franchises, and HIPAA-covered entities. The program also provides a way for managed service providers and agencies to help customers scale their advertising and marketing programs while making the management of data privacy and compliance requirements seamless.

The program offers multiple tiers as well as a referral program for partners and MSPs to enable their marketing and sales teams to integrate marketing analytics and reporting, orders and task management, and marketing operations capabilities.

Channel Impact^®
With the growing diversity of data sets, advertisers and marketers need greater access to advanced technologies that alleviate the inherent complexity of advertising and marketing data to deliver actionable intelligence and enhance strategic decision-making. This program is designed to help meet that need.