Monday Morning Impact – June 22

SAP Updates Partner Program to Promote Streamlined Customer Engagements

SAP has announced free global access to software demonstration environments to help partners navigate today’s business landscape and focus more fully on contributing to business-oriented results.

“To win in the experience economy, organizations have to continuously improve the core experiences of business – customer, product, employee and brand,” said Karl Fahrbach, chief partner officer, SAP. “With these investments, we are making good on our promise to lower the barriers for more partners to deliver the intelligent enterprise that will continue to improve and change our world.”

Three new partner initiatives are now available.

The partner delivery quality framework provides a set of standard processes, tools and reporting aids to help partners train and enable their delivery resources and monitor quality across projects. It also awards grants for consultant education and incentives for partner investments, emphasizing customer success. Additionally, SAP plans to increase its own investment in partner learning and enablement and provide services to support partner implementation projects and customer adoption.

The German-based company is also providing qualified partners with free access to an integrated, preconfigured software demonstration environment to expedite sales conversations. The upgrade covers a wide range of integrated solutions and embedded intelligence technologies. Additional scenarios will be added over time.

SAP is also announcing 12 months of free access for partners to test and demo systems on SAP S/4HANA Cloud. This offer will also be available on the SAP Business ByDesign solution, which is focused on the midmarket.

Channel Impact^®
As the world continues to adjust to the COVID-19 pandemic, SAP wants to help partners maintain business continuity with a focus on customers recovery.

Serenova and Fuze Forge Referral Partnership with Cloud Contact Center

Serenova, an Austin, Texas-based provider of contact center-as-a-service (CCaaS) and workforce optimization (WFO) solutions, provider, has entered into a referral partnership with Fuze, a Boston-based unified communications-as-a-service (UCaaS) provider, aimed at enabling end-to-end, cloud-based communication solutions.

“The opportunities for contact centers to become more seamless, cost-effective components of organizations’ unified communications strategies are boundless,” said John Lynch, SVP of sales for Serenova. “Combining Serenova’s globally scalable cloud contact center platform with Fuze’s unified communications and contact center platform provides organizations with a tightly integrated, best-of-breed solution to deliver exceptional cross-channel customer experiences.”

“Fuze’s communications and contact center platform provides enterprise contact centers with a holistic view of their organization and deeper insight into contact center performance,” said Tim Puccio, VP of global channel and alliances at Fuze. “Serenova is a great addition to the existing Fuze contact center solution portfolio and Fuze Ecosystem. We look forward to partnering closely with Serenova in providing the rich customer experiences that allow modern enterprises to differentiate themselves.”

The combined value proposition promises to provide enterprise customers with enhanced communication capabilities and services, company-wide, media-independent and real-time collaboration, and enterprise-grade cloud PBX and collaboration solutions that meet requirements for quality of service and reliability.

Channel Impact^®
Combining UCaaS and CCaaS provides organizations with flexibility and enables organizations to eliminate data and communication silos. The partnership promises enhanced capability and operational efficiency.

Centrify Rolls out New Partner Program for Privileged Access Management

Centrify, a Santa Clara, California-based provider of Identity-Centric Privileged Access Management (PAM) solutions, has unveiled its new Centrify Reliance Partner Program, offering a range of new incentives and enhancements for reseller partners.

“Our goal is to have a partner involved in every opportunity as we continue to build a world-class channel,” said Chris Peterson, vice president of worldwide channels and alliances at Centrify. “With the increased requirements around remote work, it’s never been more mission critical to ensure that privileged access is optimized and secure.”

Features include deal registration on all opportunities, non-standard pricing, incumbent reseller status, and an educational sales and technical training program.

Centrify has also updated its tiering program. Platinum Partners receive the most competitive deal registration discounts and highest level of education, customer support and services. Gold Partners receive deal registration discounts in addition to Centrify’s expertise as a trusted advisor and related education, tools and collateral. Silver Partners benefit from a range of services to increase customer satisfaction, in addition to deal registration discounts. Requirements for each respective level were not disclosed.

Channel Impact^®
The new program focuses on the channel as route to growth and customer satisfaction.