Monday Morning Impact – October 3
Nimble Storage Rolls out Partner Program for Cloud Service Providers
Nimble Storage, a San Jose-based vendor specializing in predictive flash storage, has announced a new CSP Partner Program customized for partners competing in the cloud services sector.
“Cloud service providers are one of our fastest growing channels,” said Leonard Iventosch, Nimble’s vice president of worldwide channels. ” The introduction of our CSP partner program enables CSPs to extend their reach through a broader customer ecosystem.”
The CSP Partner Program is a two-tier partner program that offers certifications, discounts and ecosystem expansion to help drive profitable growth. CSPs in the program can leverage joint sales, technical and marketing investments to extend into Nimble’s broad ecosystem of customers and partners.
In addition, Nimble now offers consumption-based pricing.
Channel Impact®
Formalized channel programs become a practical necessity as specialized business models become more prevalent within a company’s go-to-market structure. CSP programs are rapidly being launched and frequently updated.
Cryptzone Updates Channel Program with Enhanced MDF
Cryptzone, a Waltham, Mass.-based provider of context-aware network security software, has announced revisions to its marketing development funds component that are expected to enable faster time to revenue.
“The expanded program includes ‘Plan Ahead Marketing Development Funds’ which allows for investment by Cryptzone in pre-sales activities,” said Tina Gravel, senior vice president of global sales and alliances. “By offering these resources, we are demonstrating our commitment to the channel, the Software-Defined Perimeter market and to ensuring our partners are as successful as possible.”
Other program features include partner discounts, marketing, sales training, exclusive support, access to product demo materials, collateral, webinars, white papers and automated tools designed to increase partner success.
The partner program has also added two new partners: Avant Communications, and Honeywell Technology Solutions.
Channel Impact®
Ease of doing business within the channel partner is always highly valued by channel partners. It is an especially crucial objective for smaller vendors.
Avnet Government Solutions Adds Commvault to its GSA Schedule
Avnet Government Solutions, LLC, is expanding its General Services Administration (GSA) schedule to include data and information software solutions from Commvault.
Avnet partners can now purchase Commvault solutions through the federal government’s largest Government-Wide Acquisition Contract (GWAC), which agencies use to purchase innovative solutions for their IT needs. This includes Commvault’s data backup and recovery, cloud and infrastructure management, and retention and compliance software solutions.
“Avnet has a long-standing relationship with Commvault in the private sector, and our partners will now be able to bring these critical data management solutions to their U.S. government customers at a federal, state and local level,” said Pete Rzonca, president of Avnet Government Solutions. “The addition of Commvault solutions will further help our partners profitably increase their government business.”
Channel Impact®
This move is likely to help channel partners to capture IT market share within the U.S. government while, at the same time, leverage the distributor’s support and expertise in the government sector.
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