Netacea, a UK-based company which specializes in bot detection and mitigation, has rolled out a new North American partner program, as well as the appointment of a U.S.-based leadership team to further support its global footprint. The company also revealed it has entered into a new partnership agreement with Upstack, a New York-based company with a platform designed to streamline IT procurement through assistance with solution selection. Upstack’s service portfolio focuses on colocation and data center, network connectivity, SD-WAN, unified communications, cloud contact center, private and public cloud, security, mobile, business continuity and IoT.
The decision to expand Netacea’s presence in North America is due in part to the growing awareness by businesses about the impact of bots. According to the recent Netacea report, “The Bot Management Review: What are bots costing your business?”, automated bots operated by malicious actors cost businesses an average of 3.6% of their annual revenue. For the 25% worst affected businesses, this equates to at least a quarter of a billion dollars ($250 million) every year.
“In my two decades of building channel programs, I’ve never seen such a significant opportunity for partners, whether they are advisory agencies, managed service providers or managed security service providers, value-added resellers, or independent consultants,” said Kirk Horton, Netacea’s VP of Channels. “Partners who are able to understand the financial cost of bot attacks, articulate risks to customers, and then provide a proven solution to combat those threats have a massive opportunity to grow revenue as well as bolster their reputations as strategic security advisors.”
Bots are a pervasive and rapidly growing problem affecting almost all industries, and they contribute to billions of dollars in losses every year. Bot management is widely viewed as an essential part of any security strategy.