New AppSmart Invest Program Provides Funding to Business Owners

AppSmart, a San Francisco-based division of AppDirect, has announced the launch of “AppSmart Invest,” a new funding program designed exclusively for technology advisors.

The program enables business owners to benefit from an enhanced capital structure while still maintaining full ownership of their business. The program promises fast and fair valuation, upside growth potential, evergreen commissions, and back-office services delivered through the AppSmart Marketplace.

“This state-of-the-art program offers AppSmart’s extensive ecosystem of sales and support to owners,” said Tim Basa, Vice President of Sales at AppSmart. “It gives owners the flexibility to continue growing their businesses without having to exit. In addition to a generous up-front cash amount, they continue to receive long-term residual payments — we call that smart funding.”

Early participants in the program include Global Communications Group, Inc., On Track Communications, US Network, Inc., PSI Network and Netstar Communications, Inc.

AppSmart is a marketplace for businesses and their technology advisors to find, buy and manage interactions with more than 500 technology providers sold through technology advisors, while also providing a workspace for managing these services and a resource for advice, implementation and support.

Channel Impact^®
The program is intended to help channel partners more effectively monetize their businesses.