New Relic, a San Francisco-based data platform company, has rolled out “New Relic Partner Stack,” an enhanced training and certification program targeting cloud providers, channel partners, managed service providers, and technology partners. Benefits include eligibility for co-marketing opportunities, deal registration, margin and renewal discounts, product trials sales tools, technical support, observability campaigns, and support from partner development managers and partner engineers.
“New Relic’s vast partner ecosystem is leveraging observability to accelerate customers’ most important business initiatives, including cloud adoption, application modernization and digital customer experience. The New Relic Partner Stack brings new opportunities for our partners to put observability in the hands of every engineer, every day, at every stage of the software lifecycle,” said Riya Shanmugam, GVP, Global Alliances and Channels at New Relic. “We are delighted to see partners leaning in and advancing through program tiers for increased commercial, marketing, and go-to-market benefits, opening up additional revenue opportunities and investment from New Relic.”
“Channel partners, cloud providers, and technology partners are a key pillar of New Relic’s growth strategy,” added New Relic CEO Bill Staples. “We’re committed to developing a rich global partner ecosystem and have made significant investments in our partner organization to drive our partners’ growth and fuel New Relic’s global expansion and growth now and in the future.”
The company has also announced a strategic partnership with Microsoft featuring enhanced integrations with Microsoft Azure, as well as integrations and related features with Akamai, Atlassian, BitBucket, CircleCI, Netlify, Postman, Redis, Wayscript, and Zebrium. The New Relic catalog now offers more than 470 integrations with cloud services, open-source tools, and enterprise technologies, contributed and maintained by the community.
A Partner Advisory Board has also been added.
The improvements are expected to provide New Relic’s global partner ecosystem with comprehensive training and accreditation programs, co-marketing, go-to-market, and sales resources, helping partners to expand sales and technical expertise, drive customer momentum, and unlock new revenue streams.