Pipedrive Updates Channel Program

Pipedrive, a New York-based CRM platform vendor, has updated its channel program in an effort to incentivize and drive incremental revenue and sales for its channel partners. The two-tier program accommodates multiple partner business models.

Pipedrive’s platform is designed to help salespeople get more qualified leads into the pipeline and take quicker action on the most promising deals. It includes an AI sales assistant, a customizable user interface and various dashboards that help managers coordinate the activities of sales teams.

The channel program now has two tiers; one for solution providers and the other for affiliates. There are two levels of solution providers: Premier (formerly Expert) and Elite (formerly Resellers). Affiliates are referral partners incented to drive their revenues by providing leads.

“This program is designed to deepen our relationships with existing partners and drive new meaningful relationships,” said Scott Fratianne, VP of Channels Sales and Partnerships at Pipedrive. “Our goal is to work with channel partners to help their customers make sales success inevitable.”

Channel Impact^®
The new program is designed to help channel partners increase sales numbers and deepen customer relationships.