Proofpoint, Inc., a Sunnyvale, California-based cybersecurity, and compliance company, has rolled out its new “Proofpoint Element Partner Program” intended to reduce the complexity of programs that service a mix of managed service providers (MSPs), managed security service providers (MSSPs), distributors, and value-added resellers (VARs).
The program is built on a structure of two tiers, as opposed to three or more. All channel partners – whether MSPs, MSSPs, or VARs – start at the Core tier. Corresponding partners have access to deal registration, sales certifications, technical training, and rewards.
Having reached higher revenue goals and having invested in specific sales and technical training, Elite partners receive enhanced deal registration discounts, a dedicated Channel Account Manager, and priority in available marketing fund allocation. They may also benefit from a Value Incentive Rebate based on revenue growth commitments signed on a joint yearly business plan.
Partners can also specialize in Information Protection — with product focus areas such as CASB, Endpoint DLP or Insider Threat Management — or Proofpoint Security Awareness training.
“We built Proofpoint Element from the ground up based on extensive feedback from our channel partners,” said Joe Sykora, senior vice president, global channel, and partner sales, Proofpoint. “Far too many partner programs are bogged down by unnecessary complexity, and that’s why we’re excited to bring a simplified, modern, and clear-to-understand program that adds true partner value.”
The new program is intended to strengthen partners’ position and market opportunity with enhanced sales and marketing development resources, benefits, incentives, and training support while reducing operational complexity.