Pure Storage Becomes Everpure; Announces Intent to Acquire 1touch

Pure Storage has announced a decision to rebrand itself as “Everpure.” The Santa Clara, California-based company says the change “reflects the company’s greater impact from reshaping storage to defining the future of data management.”

The company also announced it has entered into a definitive agreement to acquire 1touch, a data intelligence and orchestration company that provides a unified view of an enterprise’s information.

“Everpure reflects the company we have become as we help enterprises unleash the full power of their data,” said CEO Charles Giancarlo. “It captures the power of our Enterprise Data Cloud architecture and adaptability of Evergreen, reinforcing what has always set us apart as we redefine important markets. With 1touch, we are taking the next step in helping organizations not only gain control of their most valuable asset—data—but also understand, enhance, and contextualize that data for actionable intelligence.”

The acquisition of 1touch will extend Everpure’s data management capabilities by adding data discovery and semantic context to the Everpure Platform. By integrating storage with 1touch’s ability to discover, classify, contextualize, and enrich data, the company hopes to ensure enterprise data is inherently AI-ready.

“Data is the lifeblood of the AI era, but without the proper controls and semantic context, it remains an untapped resource,” said Ashish Gupta, CEO and president, 1touch. “By joining forces with Everpure, we can eliminate the barriers that have kept enterprises from realizing the true ROI of their data.”

The transaction is subject to customary closing conditions and is expected to close in Q2 FY27. The terms of the transaction were not disclosed.

Channel Impact^®
The objective is to move beyond siloed data and manual processes in order to better support the scale, speed, and intelligence demands of enterprise AI.