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Experience Matters: The Pivot to Hyper-Personalization
To bring clarity to how vendors can prepare for what’s to come in a channel in which the future has been fast-tracked, our team at Channel Impact recently spoke with a wide variety of our industry’s top channel and partner marketing leaders.
Because the world has gone virtual out of necessity, the best way for vendors to reduce friction and move the CX-PX needle now is to optimize digital enablement. This translates into innovative approaches to hyper-personalization, lifecycle engagement, automation, analytics, customer journeys, and more—all of which are addressed by our experts in greater detail in this white paper.