Sift Expands Partner Program for Identity Trust Across Global Markets

Sift, a San Francisco-based company with an AI-powered identity trust platform, has updated its partner program. Key components include dedicated partner support from partner managers and SEs; a slate of new marketing tools, including co-branded collateral and Market Development Funds; technical training and certification programs; and also deal registration and referral initiatives.

The program is designed to serve multiple partnership categories, including Influence Partners, Authorized Resellers, and Service Providers. Each partner category is aligned with prescribed annual sales revenue goals, technical capabilities, and product certifications.

“Our go-to-market partners seek alignment with market leaders who can solve the risk-revenue equation,” said Leslie Lorenco, VP of Global Channel Sales. “Sift’s platform addresses the spectrum of consumer journey fraud challenges—from account takeover to payment fraud—with identity trust at the core for hundreds of global brands. Our expanded partner program creates a clear on-ramp for partners to tap into a rapidly expanding $40B fraud prevention market while delivering measurable value to their customers.”

Sift currently claims more than 700 customers, including DoorDash, Yelp, and Poshmark.

Channel Impact^®
The program’s objective is to support partners in transforming digital risk into revenue opportunities on a global level.