Trustwave, a Chicago-based cybersecurity and managed security services provider, has unveiled “Trustwave PartnerOne,” the company’s new global partner program.
The strategy includes portfolio access, customized co-brandable marketing campaigns, sell-through of consulting and professional services, and a new partner portal providing a single view and self-manage capabilities to scale services and resources as needed, administer marketing campaigns, chart and report on performance metrics and link to third-party sales and customer resource management platforms.
“Cybersecurity remains a top market for the channel in terms of opportunity and potential growth as businesses across all industries grapple with cybercrime in the midst of digital transformation initiatives,” said Suzanne Swanson, vice president of global partners at Trustwave. “We have invested heavily and are committed to our global program to help ensure partners are well positioned to capitalize by delivering critical technologies and services, expertise and operational support as security threats and consequently customer needs evolve.”
Trustwave is a Singtel company and the global security arm of Singtel, Optus and NCS, with customers in 96 countries.
Trustwave PartnerOne is intended to unify the company’s cybersecurity technologies and services with sales, marketing and operational support. The program is delivered through a new two-tier distribution and referral model.