Virtual Instruments Upgrades Partner Program to Focus on Engagement and Profitability

Virtual Instruments, a San Jose-based company specializing in application-centric infrastructure performance management (IPM), has rolled out a refreshed partner program that rewards partners for customer engagement.

The VIP Program is not only designed to recognize channel partners’ technology expertise. It also issues rewards based on the partner’s ability to drive sales, create new opportunities, expand their solution portfolio, increase profitability, and differentiate themselves from their competition.

Upward progression through the program is primarily dependent on business development success, as measured through the vendor’s deal registration infrastructure.

Other benefits include rewards for partner-originated, non-standard pricing opportunities, MDF, and an upgraded partner portal that offers online training, lead and opportunity registration, and marketing materials.

“We want to take the heavy lifting away from partners and provide a predictable program that is easy to navigate and doesn’t require additional partner resources,” said channel vice president Paul Brodie. “Just as importantly, we want to reward our VARs for bringing new deals to the table by leading with our industry-leading app-centric IPM solutions – because to us, that’s the definition of a mutually beneficial partnership.”

Channel Impact^®
The updated program is designed to encourage partners to excel in an extremely important facet of technology sales: hunting new opportunities as well as facilitating known opportunities.