VMware Extends Cloud Managed Service Offerings

VMware has rolled out “Cross-Cloud Managed Services,” a set of prescriptive offers designed to enable partners to expand their managed services practices. The announcement also includes improved incentives and go-to-market activities.

“With our global ecosystem of VMware Cross-Cloud Managed Services Providers, we will help customers to evolve from cloud chaos to cloud smart while achieving outcomes faster,” said Zia Yusuf, senior vice president, strategic ecosystem, and industry solutions at VMware.

The Hybrid Cloud version of the offering promises to lower total cost of ownership (TCO) for on-premises environments, simplify operations, reduce risk with observability, actionable insight, and performance optimization, and accelerate cloud migrations. These offers will include managed services for private or sovereign cloud, and managed services for public cloud. Partners will build these services using VMware Cloud on AWS or new VMware Cloud Packs, which will include hyperconverged infrastructure, hyperconverged infrastructure with advanced automation, compute with advanced automation, and VMware Cloud Foundation.

The Native Public Cloud and Modern Apps versions are intended to enable customers to automate more secure modern platform operations across multiple clouds, achieve centralized governance and deliver better cost controls. These offers will include “Centralized Governance,” powered by VMware Aria, “Cost Optimization,” powered by VMware Aria Cost, and “Cloud Native App Delivery,” powered by VMware Tanzu.

According to the Palo Alto-based company, badged partners can potentially earn up to 40 percent more rewards for providing assessments and proofs-of-concept, up to 100 percent more than non-badged partners for deployment services, and significantly more back-end rebates for selling VMware Cross-Cloud managed services through the new Sell incentive in Partner Connect.

A new “Bring Your Own Subscription” option will allow customers to deploy existing VMware subscriptions to VMware Cross-Cloud Managed Services Provider environments.

Channel Impact^®
The new initiative is expected to simplify and accelerate partner-led managed service engagements.