WEKA Launches New Global Channel Partner Program

WEKA, a Campbell, California-based data platform provider for performance-intensive workloads, has announced the launch of its new global channel partner program, “WEKA X.” The new program gives value-added resellers (VARs), system integrators (SIs), and managed service providers (MSPs) a toolkit of training, certifications, exclusive pricing, and deal registration incentives to support the company’s AI, ML, and HPC offerings.

“The market has reached an inflection point,” said Jonathan Martin, president at WEKA. “Organizations want to use next-generation technologies like AI and ML to solve previously insurmountable challenges and achieve critical breakthroughs in research and discovery. They quickly realize their legacy data architectures are holding them back. “This is driving a complete rethink and replacement of the enterprise data stack as we know it, presenting a significant opportunity for the channel.”

The program offers three partner tiers – Pro, Prime, and Premier – aligned to annual revenue generated with WEKA. Other benefits include accelerated deal registration, a variety of procurement options, and also training, certification and enablement tools. Premier Partners get exclusive benefits, including a dedicated partner success team, marketing, and demand-gen support.

“The WEKA Data Platform delivers the next-generation approach they and their customers need to transition from traditional data silos to streaming data pipeline architectures and fully capitalize on AI, ML, and HPC,” said Jeff Echols, vice president of channel and strategic partnerships at WEKA. “The WEKA X Partner Program provides accelerated deal registration, tools, resources, support, and the exclusive benefits they need to optimize for profitability and success.”

Channel Impact^®
Artificial intelligence (AI), machine learning (ML), high-performance computing (HPC), and other performance-intensive workloads are requiring accelerated network performance, and prioritizing how organizations store, manage, process, and analyze their data. This trend presents a huge opportunity for the full range of indirect channel partners.