Monday Morning Impact – July 1

HPE to Offer Entire portfolio as a Service by 2022

Hewlett Packard Enterprise (HPE) announced plans to completely transition into an “as a Service” company over the next three years. However, the company will also continue to provide its hardware and software in a capital expenditure and license-based model, ultimately giving customers choice in consuming HPE products and services in a traditional mode as well.

Meanwhile, HPE GreenLake, the company’s fastest-growing business with over $2.8 billion in total contract value, will continue to be scaled to reach new market segments and use cases. This includes new offerings for the mid-market, new services for the edge, and new and expanded partnerships with CyrusOne, Equinix, and Google Cloud. The HPE GreenLake portfolio spans a wide range of purpose built solutions, from the vendor and its partners. More than 400 partners currently sell the portfolio, leading to year-over-year growth of 275 percent, according to HPE.

In addition, HPE continues to invest in the company’s suite of software delivered via a subscription model, including HPE Aruba Central, HPE BlueData, HPE Cloud Volumes, HPE InfoSight, and HPE OneView.

“Everyone recognizes that customers want technology delivered as a service, but they also want it on their terms,” said CEO Antonio Neri. “We will continue to invest aggressively in this opportunity, to capitalize on our market leadership, leverage our world-class channel and partner ecosystem, and deliver our entire portfolio, from edge to cloud, under the HPE GreenLake portfolio.”

HPE first made HPE GreenLake available through the channel over a year ago, and today this business is driving significant customer demand worldwide, with HPE signing up 50 new channel partners to sell the service every month.

A new quoting tool and chatbot have been introduced as part of this announcement.

Channel Impact^®
Companies have a strong opportunity to embrace digital transformation in order to create new and compelling customer experiences and grow revenue. In order to do so, organizations demand a consistent cloud experience for managing all their apps and workloads, the ability to innovate quickly and easily. This option provides viable options to help them achieve those objectives.

ConnectWise Unveils Marketplace E-commerce Site

ConnectWise has announced a new version of its marketplace site; an e-commerce platform for purchasing third-party solutions.

The ConnectWise Marketplace now provides support for both license and usage-based purchasing and billing. Current partners will be able to make purchases via the Marketplace and this functionality is expected to be available to non-partners this summer.

“We pride ourselves on the service and support we provide our partners, but not everyone wants or needs to spend time going through a ConnectWise account manager to purchase a third-party solution,” said CEO Jason Magee. “When you already know the solution you want, you should be able to make a fast, simple transaction so you can get back to the business of serving your customers. That’s what the reinvention of the Marketplace is all about.”

Webroot and Bitdefender are already available on Marketplace with more solution provider offerings becoming available over the coming weeks and months.

The company has also rolled out “ConnectWise Now,” a customizable interface that provides partners a single location from which to manage all areas of their business, from sales and marketing to service and finance. The dashboards provide partners with visibility into metrics such as high priority tickets, active remote-control sessions, cloud health, patch compliance, and sales pipeline. The company will also be releasing data pods and actionable metrics for use with these dashboards. This will provide partners with cross-product insight into all ConnectWise products running in their business, from a single pane of glass.

Channel Impact^®
Accurate organizational knowledge is crucial to making solid business decisions. This newly designed platform should go a long way towards helping partners to determine exactly where the ConnectWise portion of their business is successful, and where it might need adjustment.

Identity Automation Launches VIP Partner Program to Fuel 2.0 Growth Strategy

Identity Automation, the Houston-based provider of “RapidIdentity,” an Identity and Access Management (IAM) platform, has launched a new partner program as part of the company’s 2.0 growth strategy.

The new partner program provides tools, training, and resources necessary to develop IAM expertise and sell the company’s three solution stacks: RapidIdentity IAM, RapidIdentity MFA, and RapidIdentity for Healthcare (formerly HealthCast).

Organized into five tiers, the new program was designed with the flexibility to encompass all partnership types. Reseller, Ecosystem, Managed, and Services partners are all supported by the program and will be given access to resources and exclusive partner benefits, such as sales tools, discounts, earned marketing development funds, cross-promotional branding, and joint lead generation activities, via an online VIP partner portal.

“Our new VIP Program is a critical element of the Identity Automation 2.0 growth strategy and increases the range of benefits available to our customer base,” said Chief Revenue Officer Geoff Surkamer. “As we continue to rapidly expand and increase market penetration, we value our partners as extended members of the Identity Automation 2.0 team, alongside our dedicated sales, technical, and support teams.”

Identity Automation’ platform addresses single sign-on, and also provides automated lifecycle management and provisioning, integrated privileged access management, delegated identity administration, password management, and multi-factor authentication.

Channel Impact^®
The program is wisely designed to address the needs of a broad spectrum of partners, which is extremely important in securing growth of profits and market share.